Position
Pricing, market analysis, preparation, and competitive positioning.
Micah Roquiero
MR Utah Real Estate Utah Real Estate Agent
Better Strategy for Your Next Move in Utah
Helping sellers, buyers, relocation clients, and new-construction buyers navigate Utah real estate with local market knowledge, experienced representation, and more than 20 years of marketing expertise.
Utah real estate since 201320+ years in marketing
Utah real estate since 2013Serving the Wasatch Front
Your next move
What are you planning?
Every good move starts with a clear plan. Choose the path that fits where you are now.
01
Sell a Home
Position, market, and negotiate your home with a clear selling strategy.
Explore Selling02
Buy a Home
Local guidance, property evaluation, offer strategy, and representation from search through closing.
Explore Buying03
Move to Utah
Compare Utah areas, communities, housing options, and lifestyle before choosing where to live.
Plan Your Move04
New Construction
Compare builders, communities, incentives, and options with experienced representation on your side.
Explore New Construction
Why work with Micah
Real Estate Experience Meets Marketing Strategy
Real estate decisions are rarely just about finding a house or putting one on the market. They require good information, strong strategy, local knowledge, and effective marketing. Micah brings more than a decade of Utah real estate experience together with 20+ years in marketing to help clients make better decisions from the beginning of the process through closing.
01Utah Real Estate Experience
Licensed since 201302Marketing Experience
20+ years03Local Market Knowledge
Wasatch Front + Utah relocation04Video & Media Resources
YouTube, property marketing, education, and Real Estate Essentials resources
Relocation planningUnderstand Utah before choosing a home
Moving to Utah
Thinking About Moving to Utah?
Choosing where to live starts with understanding the communities, geography, commute patterns, housing choices, lifestyle, and local market differences that shape daily life in Utah. Micah helps relocation clients compare the bigger picture before focusing only on individual properties.
Salt Lake CountyUtah CountyDavis CountyWeber CountySummit CountyWasatch County
Seller strategy
Selling a Home Takes More Than Putting It on the Market
A strong sale is built as one connected system—from how the home is positioned to how the final terms are negotiated.
Present
Professional photography, video, property story, and presentation.
Promote
MLS, digital marketing, social media, YouTube, professional video, and television exposure through Utah’s Real Estate Essentials on ABC4.
Negotiate
Offers, terms, inspections, appraisal, deadlines, and closing strategy.
Utah's Real Estate Essentials on ABC4
Your Home Featured on TV
Real Estate Expertise With Real Media Resources
List your home with Micah and we'll feature it on TV.
Every residential home Micah lists is featured on Utah's Real Estate Essentials, with the exception of mobile homes.
Utah's Real Estate Essentials airs every Sunday at 4:30 PM on ABC4 Utah, giving listed homes television exposure through a weekly real estate program. The show also airs in Spanish on Telemundo Utah and is available nationwide through Hulu Live.
Real Estate Essentials is Utah's only real estate brokerage with its own weekly television program—giving Micah's sellers a marketing platform typical Utah agents and brokerages do not have.
ABC4 UtahSundays · 4:30 PM20,000+ viewers
Telemundo UtahSpanish-language broadcast
Hulu LiveNationwide streaming availabilityAvailable through a platform serving millions of subscribers
Real Estate EssentialsUtah's only brokerage with its own weekly TV program
Micah is a Utah real estate agent and Real Estate Essentials television personality and media contributor with experience in video and property marketing.
He is also the Founder & Senior Advisor of UtahHousingMarket.com, a Utah-focused housing, relocation, market-information, and community resource.
Buyer strategy
Finding the House Is Only Part of Buying Well
Listings are easy to find online. Experienced representation is about understanding areas, evaluating properties, building an offer strategy, negotiating well, and staying informed through due diligence, inspections, contracts, and closing.
- 01Understand areas and tradeoffs
- 02Evaluate the property and opportunity
- 03Build an informed offer strategy
- 04Navigate negotiation and due diligence
New construction
Buying New Construction? Bring Your Own Strategy.
Builder representatives work for the builder. Independent buyer representation can help you evaluate the complete decision while keeping your interests and long-term goals in view.
Plan My New-Construction Search
Builder & Community
Builder · Community
Property & Design
Lot · Upgrades
Money & Incentives
Incentives · Financing
Contract & Protection
Contract · Inspections
Timing & Long-Term Value
Timing · Resale considerations
Explore Utah
Explore Utah Before You Decide Where to Live
Compare the character of Utah's major areas before narrowing the search to individual homes.
Salt Lake County
Urban access, established neighborhoods, and mountain proximity.
Explore
Utah County
Growing communities framed by Utah Valley and the Wasatch Range.
Explore
Davis County
Connected communities between Salt Lake City and Weber County.
Explore
Weber County
Northern Wasatch Front living with city and outdoor access.
Explore
Park City / Summit County
Mountain communities and a distinct high-country lifestyle.
ExploreHeber Valley / Wasatch County
Valley communities surrounded by Utah mountain terrain.
Explore
▶Featured selection
Utah Market Update
Current Utah housing-market updates and practical context to help buyers, sellers, and homeowners understand what is happening beyond the headlines.Watch Market Updates
▶Video resource
Lifestyle Homes & Tours
Explore distinctive Utah homes, neighborhoods, and lifestyle properties through curated video tours.Explore Homes & Tours
▶Video resource
See How Your Home Could Be Featured on TV
See one of the media resources that may be available when marketing the right property through Micah’s Real Estate Essentials network and video strategy.See How It WorksClient perspective
What Clients Say About Working With Micah
Thoughtful guidance, steady communication, and experienced advocacy through meaningful real estate decisions.
We truly cannot say enough good things about Micah. He helped us find our final home—the place we plan to retire in—and that made the process incredibly meaningful to us. From the very beginning, he listened carefully to what we wanted and guided us with patience, insight, and honesty.
He went far beyond just finding the right house. He connected us with excellent, trustworthy renovation contacts, helped us think through improvements, and guided us step-by-step through negotiations. Thanks to his experience and advocacy, we negotiated a great price and felt confident every step of the way.
This was one of the most important purchases of our lives, and he treated it with the care it deserved. If you’re looking for someone you can trust completely, you won’t find anyone better.
Micah was wonderful in helping me sell my beautiful home and get me situated in a location I desired—with a great view and all the amenities I wanted. Totally nailed it. Thank you for all your help and patience through the relocation process. I’ll definitely reach out again when I make additional adjustments in my life down the road. A+++
I’ve been lucky enough to work with Micah on real estate transactions and am stunned at his ability to remain calm and professional in stressful situations, the dedication he shows to his clients, and his ability to solve problems before they even occur! This is an agent who thinks ahead, resolves conflict, and can de-escalate when others can’t. Highly recommend!
Your next move
What Are You Planning Next?
Start with a clear conversation about the move you're considering and the strategy it may require.