Custom Builders
Market distinctive homes, craftsmanship, design decisions, and the company story behind the work.
Builder & developer marketing
Give Your Homes—and Your Brand—More Exposure.
Your homes deserve more than a sign, an MLS entry, and a few photos. I bring together real-estate representation, professional video, television, digital content, and broad media distribution to help market available inventory while creating greater awareness for the company behind the homes.
Different projects. One strategic conversation.
From One Spec Home to an Entire Community
I am open to one-time listings, recurring inventory, new-home communities, larger developments, and long-term representation. The marketing scope can be shaped around the project rather than forcing every opportunity into the same package.
Spec-Home Builders
Help available inventory stand apart from competing new construction with a clearer property and builder narrative.
Production Builders
Support multiple homes, releases, communities, or an ongoing pipeline of inventory.
Developers
Communicate the larger story of a project, its location, phases, community vision, and available opportunities.
New-Home Communities
Promote individual homes alongside amenities, location, design philosophy, and the builder brand behind the community.
Property exposure + company awareness
Sell the Home.
Build the Brand.
Every home you build represents more than a piece of inventory. It represents your workmanship, design choices, reputation, and brand. Traditional listing marketing often concentrates almost entirely on the address.
When we market a property, the goal is not only to show buyers what is available. Where appropriate, we can also introduce the builder behind it—why you build the way you do, what makes your homes different, and what buyers can accurately expect from your company.
Talk About Your Builder Story01Builder introductions02Company story03Interviews04Craftsmanship05Design philosophy06Model-home tours07Available inventory08Construction progress09Community amenities10Buyer education11Completed homes12Behind-the-scenes content
An unusual listing-media platform
Put Your Homes on Television
Through my brokerage, I have access to a real-estate media platform that is unusual in residential listing representation. Potential opportunities may include individual homes, model homes, new construction, builder interviews, community features, development stories, and company exposure.
Television exposure gives builders something most listing strategies do not: an opportunity to market the property and the company behind it through a broader media platform.
ABC4 UtahTelemundo UtahHulu LiveDigital & video distribution
Media opportunities and distribution depend on the project, campaign, and current production circumstances. Placement, audience, leads, and results are not guaranteed.
Let's Talk About Your InventoryBuilder marketing in action
Maximum Exposure
This is the idea behind my builder-marketing approach: use the home as the starting point, then expand the story through television, video, and digital media so the exposure can benefit both the property and the builder's brand.
Explore More Real Estate Media
Watch on YouTubeMaximum Exposure
An adaptable working process
The Builder Marketing System
This is not a fixed agency funnel. It is a practical sequence for understanding what is available, shaping the right story, creating useful media, and distributing it through the channels that fit the opportunity.
- 01
Understand the Inventory
Available and upcoming homes, project scale, builder priorities, target buyer, timing, and differentiating features.
- 02
Build the Story
Decide whether the strongest emphasis is the home, architecture, location, craftsmanship, builder, community, design, or property experience.
- 03
Create the Media
Depending on the project: photography, property video, television production, interviews, long- and short-form content, and community media.
- 04
Multiply the Exposure
Coordinate the appropriate mix of MLS, real-estate portals, YouTube, social media, brokerage reach, television, agent-created content, and digital channels.
- 05
Measure and Adjust
For ongoing inventory or larger projects, review the attention content is generating and refine the approach without claiming closed-loop attribution.
Media Day for builders
One Property. Multiple Pieces of Content.
Instead of scheduling disconnected marketing tasks one at a time, Media Day can bring several pieces of the production process together so the same property becomes the foundation for a broader, more consistent content library.
PhotographyProperty videoTV footageBuilder interviewShort-form videoCommunity footageSocial contentAgent content
Media Day is an available approach—not a requirement for every builder listing or project.
An exposure multiplier
Expand the Audience Beyond My Own Channels
Where appropriate, other real-estate professionals may be invited to create content from a property. They can distribute their own perspective through social channels, pages, followers, and client networks.
Instead of relying on one agent's audience, the property can become content for multiple real-estate professionals—creating additional opportunities for the home and builder to be seen.
Participation, distribution, impressions, and results are never guaranteed.Property→Agent-created media→Multiple audiences
Builder storytelling
Tell Buyers Who Built the Home
Buyers may tour several new homes with similar features and price points. A clear builder story can provide context: why the company began, how decisions are made, what inspired the plan, which materials or features deserve attention, and what vision guides the community.
The story is not a substitute for the home itself, and it should never rely on unsupported quality claims. It is a way to help buyers understand the people, choices, and thinking behind what they are seeing.
Explore a Builder Story
Flexible working relationships
Built Around the Project
The relationship does not have to fit one rigid model. We can start with a single available home or discuss a coordinated approach for a larger pipeline.
One-Time Listing
A single spec or completed home that needs focused representation and marketing.
Multiple-Home Inventory
Several properties that benefit from coordinated listing, messaging, and media.
Ongoing Builder Relationship
Recurring representation and marketing as new inventory becomes available.
Community or Development
A broader strategy spanning homes, phases, location, amenities, and the project story.
Builder Brand Content
Media that introduces the company and its point of view alongside available inventory.
When a larger project requires more resources, I can bring together additional people and capabilities to create the right team around the opportunity. That support is assembled project by project; it is not presented as a permanent in-house development team.
The combination is the differentiator
Real Estate + Marketing + Media
Utah Real Estate Experience
Licensed since 2013 with long-term knowledge of Utah markets, communities, and new-construction decisions.
Professional Marketing Background
More than 20 years across graphic design, advertising, websites, promotional materials, events, and multimedia.
Construction Perspective
Hands-on residential and commercial construction and remodeling experience—not a claim of current contractor credentials.
Media Platform
Access through the brokerage to professional video, Utah’s Real Estate Essentials, ABC4 Utah, Telemundo Utah, Hulu Live, YouTube, and social distribution.
Builder FAQ
Useful Questions Before We Talk
Every project is different. These answers outline what is possible without forcing the conversation into a preset package.
01Do you only work with custom-home builders?
No. I am open to custom, spec, production, community, and development opportunities. The scope should fit the inventory and the builder—not a preset label.
02Can you market just one spec home?
Yes. A one-time listing can still benefit from a focused property story, professional media, and thoughtful exposure for the builder behind it.
03Can you help market multiple homes or an entire development?
Yes. The working relationship can be built around multiple homes, phases, a community, or a broader development. When appropriate, I can assemble additional resources around the project.
04Can our company or builder brand be featured in the marketing?
Yes, where it strengthens the story. That may include interviews, the company background, craftsmanship, design philosophy, community vision, or other accurate points of differentiation.
05Can our homes be featured on television?
Potential opportunities are available through Utah’s Real Estate Essentials and the brokerage media system, including property, model-home, builder, and community features. Placement depends on the project and current production circumstances and is not guaranteed.
06What is Media Day?
Media Day is an organized production approach that may coordinate photography, property video, television footage, interviews, social content, community footage, and agent content around one property or project.
07What is Agent Content?
Where appropriate, other real-estate professionals may be invited to create content at a property and share it through their own channels, followers, pages, and client networks—expanding the opportunity to be seen.
08Do we have to use every marketing service?
No. The approach should be designed around the inventory, project, builder priorities, timeline, and opportunity. Not every property needs every tactic.
Start with the opportunity
Let's Talk About What You're Building.
Whether you have one available home, several specs, a new community, or an ongoing pipeline of inventory, I'd like to learn what you're working on and see whether my real-estate and media platform can help give it greater exposure.